Sparks

Go Beyond Cursory Customer Feedback

Written by Nigel Fisher | Nov 14, 2024 8:25:57 AM

Relying on cursory feedback approaches will restrict real insights.

To understand what truly motivates customers, it’s essential to go deeper and discover the underlying reasons behind their choices, capturing insights that traditional methods often miss.

If moving beyond conventional feedback approaches could unlock genuine customer motivations, how might this influence your understanding and strategy?